Tuesday, January 15, 2013

What is Duplicate Content and How it Affects SEO


Duplicate content is a major issue on the Internet today, a problem most websites are faced with. Every time the same or very similar content appears on more than one place (web page, URL) on the Internet, on the same or on different website, a duplicate is being created. These duplicates ruin the user experience when searching the Web for information. When looking up certain keywords, the users are only interested in relevant and useful links – they don’t want to see a list of websites with the same text reappearing over and over. Since the search engines are there to provide the best service for their users, it’s logical that the duplicate content issue will negatively affect the website SEO.

One of the most common ways duplicate content is being created on the Internet is by copying and pasting other websites original content, or taking parts of several different texts and slightly reworking them to be presented as unique and original. If you submit your own article on several different websites, you’ll also create duplicates. In addition to this, duplicate content can also result from applying poor web development techniques, developing bad link structure, and making bad SEO decisions.

As mentioned before, the search engines want to deliver quality results to their users, and they want to do that fast so their users will be more satisfied. But due to the complexity of the used algorithms, crawling, analyzing and indexing all those pages takes time and valuable resources, and when you add the duplicates it becomes very clear why Google and other popular search engines have to transfer the pressure on the webmasters and SEOs so that they’ll be motivated to eliminate their duplicate pages.

So how does duplicate content affect SEO?

Google and other search engines probably won’t ban your website just because of few duplicates, but there are other ways the duplicate content issue will affect your website SEO. When the search engines identify duplicates, they’ll only list the original page in their search results, and the decision which content is the original will depend on the age of the page, the PageRank, the website authority, the number of incoming links, etc. This means that your website won’t be listed in their results if you are publishing copy-pasted texts, and since the purpose of SEO is getting listed and ranked higher in the result pages, the negative effect of the duplicate content on SEO is more than obvious.

The duplicates also negatively influence the search engine PageRank distribution, because lots of the links are getting diffused. Lower page rank means lower website ranking and bad SEO. In addition to this, the search engines find and index only a particular number of pages from every website, depending on the authority of the website, and if there are lots of duplicates the additional pages you publish on your website will be indexed much slower.

The duplicate content has the same negative effects even on commercial websites SEO. They often have several different pages for the same products, differing only by a certain characteristic, and if the descriptions are exactly the same or just slightly different on all the product pages, they are creating duplicates that will also hurt their SEO efforts.

31 comments:

  1. This comment has been removed by a blog administrator.

    ReplyDelete
  2. This comment has been removed by a blog administrator.

    ReplyDelete
  3. This comment has been removed by a blog administrator.

    ReplyDelete
  4. This is interesting information and read it
    http://www.911essay.com/ read

    ReplyDelete
  5. This means that your website won’t be listed in their results if you are publishing copy-pasted textsessay writing service thanks=),

    ReplyDelete
  6. The whole point of duplicate content doubtfully may affect SEO as it is. That’s like one more drop of water in the ocean. The best option is to use the help of link

    ReplyDelete
  7. I too can't admit black and copy paste content becausE IT IS against the google roles. for more detail see here DDA Compliant

    ReplyDelete
  8. The website content writer develops each article, blog with a certain percentage of keywords in them. This helps the articles accessible by the search engines for the particular search terms.
    link pyramids

    ReplyDelete
  9. I Will Provide Seo Blog Comment Service. & niche relevant blog comment service we provide a quality service with 100% Buyer satisfaction and My team Believed in Quality work not Quantity Contact me Now 24/7.

    ReplyDelete
  10. This is a wonderful article, Given so much info in it, These personalised tshirts type of articles keeps the users interest in the website, and keep on sharing more.

    ReplyDelete
  11. This comment has been removed by the author.

    ReplyDelete
  12. True, these are only some of the problems when it comes to getting hold of quality SEO content. With so many self-proclaimed masters and gurus out there, it can be quite difficult finding content that's not duplicate or otherwise lacking.

    I have found this SEO writing services list to be quite helpful. All of entries here are reliable and reputable companies. Hope it helps!

    ReplyDelete
  13. Plagiarism is the Mallorca most harmful problem for ranking website in search engine . Learn more about

    ReplyDelete
  14. Awesome blog. I enjoyed reading your articles. This is truly a great read for me. I have bookmarked pest control oro valley az it and I am looking forward to reading new articles. Keep up the good work.

    ReplyDelete
  15. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is not just traffic that you need, but targeted traffic..la mejor agencia de seo en mexico

    ReplyDelete
  16. An SEO agency will always be aware of these updates, and they will change the strategies and techniques according to every new update. dennis seo profile

    ReplyDelete
  17. Thank you for some other informative website. The place else may just I get that kind of information written in such a perfect method? I have a venture that I am simply now running on a website, and I’ve been at the glance out for such info.

    ReplyDelete
  18. yes you are right....That would mean a complete rework of his map, meaning that all the incoming workers from other cities will travel through the construction loan companies To see more info please visit

    ReplyDelete
  19. I have read you post, Great work you really did it very well. Keep working like this and sharing informative posts like
    this one. keep it up. I'm waiting for your next post...
    toronto real estate board

    ReplyDelete
  20. I have read you post, Great work you really did it very well. Keep working like this and sharing informative posts like
    this one. keep it up. I'm waiting for your next post...
    toronto real estate listings

    ReplyDelete
  21. Great tips I have noted all in my diary I'll use your all tips as you mentioned I really like your article I was searching on this topic as I'm working on this topics too.you can see my work but yours is too good I personally appreciate you for this. Keep working like this. t shirt printing london ontario

    ReplyDelete
  22. Great tips I have noted all in my diary I'll use your all tips as you mentioned I really like your article I was searching on this topic as I'm working on this topics too.you can see my work but yours is too good I personally appreciate you for this. Keep working like this.custom shirts guelph

    ReplyDelete
  23. Thanks for this great post. Download nova launcher beta version app from: nova launcher beta apk

    ReplyDelete
  24. Great information, really loved to read this blog post. Find best clone hero songs from: clone hero songs download

    ReplyDelete
  25. Great information, really loved to read this blog post. Find best clone hero songs from: clone hero songs download

    ReplyDelete
  26. Excel Dental - Dentist in Langhorne offers cosmetic dentistry procedures, restorative dentistry, affordable dental implants including mini dental implants as well as full dental implant in Langhorne, Pennsylvania. Book your dental appointment for teeth whitening for any cosmetic procedures in Langhorne, Pennsylvania if you are searching for a general dentist near me then you might come across with Excel Dental Langhorne because of its best dentist in Langhorne

    ReplyDelete

  27. Affordable online boutique - Bermere is a leading online store for the fashion lover women, and it offers classy, designer and trendy outfits at economical prices the women of every age group. Online boutique tops, dresses, jumpsuits, rompers, two-piece sets, and outwear available here are perfect for your office, night outs, parties and more. Besides, the add-on accessories for women like jewelry, scrunchies, and scarves can add more to your style. In addition to all this, Bermere - Affordable Online Boutique has expertise in seasonal clothing. To get the finest online boutique tops, summer dresses, and trendy sweaters visit our affordable online boutique store and give you the perfect style you desire.

    ReplyDelete
  28. 24*7 mobile truck repair in Atlanta.. Premium Truck and Trailer Repair LLC all the truck repair, trailer repair, services in Conley, Atlanta. Premium Truck and Trailer Repair LLC offers high quality and cost effective truck and trailer repair services. Our professional truck repair near me can fix your heavy duty truck and trailer for hassle free travel.

    ReplyDelete
  29. New Jersey SEO company providing you with the best digital marketing services all over the US. The SEO company New Jerseycovers all aspects of digital marketing terms to boost your ranking on the search engine platforms. Seo company new jersey also provides you all social media services
    for the promotion and growth of your business on a social media platform like Instagram SEO .New Jersey Seo company also provides you with the service of web designing, mobile application development, and application development.

    ReplyDelete
  30. Dental Services in New Jersey since 1998-Hamilton Dental Care. Offers a variety of dental services in Hamilton to meet all of your dental needs. Let’s say if you are searching for the cosmetic dentistry near me or cosmetic dentistry hamilton NJ then you might come across with the Hamilton Dental Care because it is the best dental health services provider in the NJ. It gives you a smile that you can be proud to show off.

    ReplyDelete